Branding

Branding: How soon we fade away!

Daniel Matin



Branding: How soon we fade away!

If you take a look at the cemetery of brands you will see that the names of the dead brands are 100 times more than the live ones. The distance between the date of their birth and the date of their death is from one day to some years.

If you take a look at the cemetery of brands you will see that the names of the dead brands are 100 times more than the live ones. The distance between the date of their birth and the date of their death is from one day to some years.

It is not a joke when a marketing giant like Jack Trout repeatedly tells us to be different and unique to keep your customers.

Branding

Branding

Marty Neumeier author of “ZAG” book has a quote: “when everybody is ZIG, only ZAG will be recognized.”

Our company is only … that is …

When we use this strategy, we will have answers to fill these blanks, and these answers are the difference between we and our competitors. (Important Branding Lesson)

In the world of advertisement there comes a new brand every day. They are the same as the others, the design of catalog pages, the products, the landing pages, the offers, etc. Each of them is shouting about their product: Come to us, buy from us, we lowered our price and these kinds of things.

Instead of these, you should ask yourself what the difference between you and the other brands is? What advantages do you give to your customers? Why would they buy something from you?

If you can’t explain what’s the difference between you and the other ones, your brand will be soon or later dead.

 

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