Marketing with the color of humanity
Haaj Mohammad Ali Akhavan is a reputed and well-famed shopkeeper in Tehran grand bazaar. His reputation is not because of his marketing knowledge or his wealth, his great humanity sense and nice spirit made him famous amongst people.
One of this lovely old man’s great manners is when he is selling so good in a day and he sees that his competitor neighbor doesn’t have many customers, he encourages his customers to buy their stuff from his competitor. He obeyed a simple marketing rule very well. He knows if you help the others to grow you will grow spiritually and physically.
Tom Peters author of “In Search of Excellence” has a quote in his book which is so similar to this subject: Leaders don’t create followers, they create more leaders.