Who saw the red cat?! Marketing Lesson
I was reviewing the records of creative advertisement process since 2010, and the Red Cat Ads caught my attention. They printed slogans on the living cats by spray and then release them all around the city. However, I personally do not like bothering animals and do not know if it’s against animal’s rights or not.
It reminds me of Seth Godin, the guy who wrote “Purple Cow.”
Seth Godin believes when all of the cows have the same color, your purple cow is more remarkable and will be identified quicker.
Seth Godin insists: Assign budget and concentration of your project on people who spread your brand (he calls them the first sneezers) and if not you have wasted your sources. Anyway, this theory had been transformed into a proverb: I will tell this to my aunt, and my aunt will tell the world.