Video Marketing with Charming videos
As Kawasaki reports, one of the video analysts is Jarboe. After studying 40 million videos on Youtube that have been watched over 7 billion times, they realized that most of these charming videos are less than 60 seconds.
The second point in Video Marketing is you must start your video quickly and present your main subject afterward. Researches show that the first 10 seconds of your video is the time people choose to watch your video or not. If you are going to have one minute of boring introduction and then start telling your interesting stuff, It is not unlikely if nobody sees your video.
P.S: “Enchantment” book by Guy Kawasaki who is one of the Apple evangelists is worth to read.